Current:Home > MyBud Light slips again, falling behind Modelo and Michelob Ultra after boycott-DB Wealth Institute B2 Expert Reviews
Bud Light slips again, falling behind Modelo and Michelob Ultra after boycott
View Date:2024-12-24 07:04:15
More than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, Bud Light still has a hangover.
New sales data show Bud Light has slipped in the rankings behind Modelo Especial and Michelob Ultra.
Modelo Especial – a Mexican import sold by Constellation Brands that is the official beer sponsor for Team USA in the Olympics – stole Bud Light’s crown as the No. 1 selling beer at grocery and convenience stores across the country in May 2023 amid fallout over a promotional campaign with a transgender influencer. Now Michelob Ultra – also brewed by Anheuser-Busch – has overtaken Bud Light in the No. 2 spot.
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, behind 9.7% for Modelo Especial and 7.3% for Michelob Ultra and, according to an analysis of NielsenIQ data from Bump Williams.
Modelo’s rise was accelerated by a conservative backlash when Dylan Mulvaney posted an Instagram video about a personalized beer can that Bud Light had sent her as a gift.
“While dollar sales aren’t quite back into the ‘positive’ yet, the declines for the brand have improved dramatically and retailer support continues to improve week after week,” the consulting firm’s CEO Bump Williams told USA TODAY.
He also said that "retailer support" continued to improve "week after week."
Target Bud Light backlashExpect fewer rainbow logos for LGBTQ Pride Month
Anheuser-Busch issued a statement that Bud Light “will always be a mainstay of our iconic portfolio.”
“Millions of consumers choose Bud Light every day and we continue to invest in partnerships with the NFL, UFC, and renowned musicians,” the company said.
Major brands such as Bud Light and Target came under attack during Pride Month that year for marketing and merchandise celebrating the LGBTQ community. Sales tumbled and Bud Light lost its status as the nation’s top-selling beer. It remained a target of online attacks for the rest of the year.
The strategy to crush so-called rainbow capitalism by branding companies as “woke” became known as Bud Lighting.
In February, former president Donald Trump urged his supporters to give Bud Light a “second chance” because Anheuser-Busch is not “a Woke company.”
veryGood! (52)
Related
- New Mexico secretary of state says she’s experiencing harassment after the election
- Olympic Legend Allyson Felix Shares Her Essentials for Paris and Beyond With Must-Haves Starting at $3.17
- Let's Have a Party with Snoopy: Gifts for Every Peanuts Fan to Celebrate the Iconic Beagle's Birthday
- If Noah Lyles doesn't run in 4x100m relay, who will compete for Team USA?
- Mississippi Valley State football player Ryan Quinney dies in car accident
- Top picks Caleb Williams, Jayden Daniels see first NFL action in preseason
- David Boreanaz vows epic final 'SEAL Team' mission before Season 7 ends
- Florida to review college courses that mention 'Israel,' 'Palestine,' 'Zionism'
- Brian Austin Green Shares Message to Sharna Burgess Amid Ex Megan Fox's Baby News
- USA's Sunny Choi, Logan Edra knocked out in round robin stage of Olympic breaking
Ranking
- 'America's flagship' SS United States has departure from Philadelphia to Florida delayed
- How this American in Paris will follow Olympic marathoners' footsteps in race of her own
- Sentence overturned in border agent’s killing that exposed ‘Fast and Furious’ sting
- Trump’s endorsement will be tested as Wisconsin voters decide key primaries
- Chris Martin and Gwyneth Paltrow's Son Moses Martin Reveals His Singing Talents at Concert
- Channing Tatum Shares How Fiancée Zoë Kravitz Has Influenced Him
- The Best Early Labor Day 2024 Sales: 60% Off Pottery Barn, 50% Off Banana Republic, 70% Off Gap & More
- Broccoli hair is here to stay: Why teenage boys are serving floret looks.
Recommendation
-
Jerry Jones lashes out at question about sun's glare at AT&T Stadium after Cowboys' loss
-
Former wrestler Kevin Sullivan, best known as The Taskmaster, dies at the age of 74
-
US Coast Guard patrol spots Russian military ship off Alaska islands
-
‘Original sin': Torture of 9/11 suspects means even without plea deal, they may never face a verdict
-
More human remains from Philadelphia’s 1985 MOVE bombing have been found at a museum
-
Would you call Olympic gold medalists Simone Biles or Suni Lee a 'DEI hire'?
-
Travis Scott is arrested at a Paris hotel after altercation with a security guard, prosecutors say
-
‘Original sin': Torture of 9/11 suspects means even without plea deal, they may never face a verdict